RUB is a memecoin launched on the Hyperliquid EVM, designed to educate users about unit bias—the common tendency to focus on the quantity of tokens rather than their actual value. By providing a single token, RUB simplifies the investment process and introduces fractional ownership, making it more accessible to a broader audience. The catchy nature of RUB has led to the creation of various memes within the Hyperliquid community, enhancing its appeal and engagement among users. One popular phrase associated with RUB is "rub one out," which adds to the lightheartedness of the project. Looking ahead, the developer plans to create decentralized finance (DeFi) tools that will enhance the utility of RUB, further integrating it into the financial ecosystem. This commitment to utility and education positions RUB as a unique player in the memecoin space, aiming to deliver value beyond just entertainment. Overall, RUB combines fun with a meaningful purpose, striving to change perceptions around token value and ownership in the cryptocurrency market.