Basic Attention Token (BAT) is a decentralized advertising exchange platform that operates on the Polygon network. Launched in 2017, BAT was designed to address the challenges of digital advertising, which often suffers from issues such as fraud and lack of transparency. The token aims to create a more efficient ecosystem for advertisers and publishers by valuing user attention accurately. BAT functions by enabling advertisers to pay publishers in BAT tokens for user attention. This innovative approach ensures that the value of user engagement is recognized and monetized effectively. The platform incorporates advanced features like attention measurement systems, analytics dashboards, and machine learning algorithms to optimize ad performance. Ads are displayed to users based on data stored locally on their devices, ensuring privacy and eliminating the need for third-party tracking. At the heart of the BAT ecosystem is the Brave browser, a privacy-focused tool that blocks intrusive ads and trackers. By using the Brave browser, users can engage with ads in a secure manner, while their attention is measured anonymously. This setup allows for the distribution of rewards to publishers based on user engagement, creating a win-win scenario for all parties involved. The Basic Attention Token was founded by a team of industry veterans, including Brendan Eich, who is known for creating JavaScript and co-founding Mozilla. Alongside Eich, Brian Bondy and Scott Locklin contribute their expertise to enhance the platform’s capabilities and ensure a robust user experience. Overall, BAT represents a significant shift in the digital advertising landscape, empowering users and publishers while safeguarding privacy. Its unique value proposition lies in its ability to accurately price and reward user attention, making it a compelling option for those involved in online advertising.