My Lovely Coin (MLC) serves as the utility token for the web3 game My Lovely Planet, which is dedicated to environmental protection. The unique premise of the game connects virtual actions with real-world impact; for every tree planted in the game, a tree is planted in reality, enhancing players’ engagement in environmental efforts. MLC plays a vital role within the My Lovely Planet ecosystem. Players can use MLC to purchase digital items directly in the game and must hold the token to access exclusive content. Furthermore, MLC holders have the opportunity to participate in voting for NGOs and contribute to the Environmental Treasury, reinforcing community involvement in ecological initiatives. The token has a fixed supply of 350 million MLC, ensuring scarcity and potential value retention. My Lovely Planet operates within a robust framework, having partnered with the Ubisoft Entrepreneurs Lab, a premier gaming accelerator. This affiliation provides access to expertise in game design and monetization, positioning My Lovely Planet among notable alumni like Axie Infinity and Sorare. Founded by Clement Le Bras, who possesses a strong background in environmental issues and technology, My Lovely Planet aims to inspire young people aged 16 to 30, a demographic that is increasingly focused on climate action. The gaming industry appeals to this age group, with games surpassing other entertainment forms for Generation Alpha and Z, making it an effective platform for promoting climate awareness. The mobile gaming market, which encompasses approximately 2.8 billion players worldwide, represents a significant opportunity for engagement. With a projected revenue of $116 billion in 2023, this sector includes a diverse audience, highlighting the potential for My Lovely Coin to make an impact both in gaming and environmental advocacy.